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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Journalism needs more content strategists, particularly strategists with training or experience as a journalist. The second edition (2012) updates this with new case studies, examples and more. Content strategy and content marketing is quickly gaining ground. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. (Complete deck is at the end.) Recommended books. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. Kristina Halvorson's book quickly became the go-to source when it came out 2009. We all want a web that's more flexible, future-friendly, and ready for unknowns. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? There's only one little flaw: our content is stuck in the past. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. Pro-Active Reputation Management Featured Content. How can you realize the value of content while planning for its long-term success? By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. Hey, there, everyone who was in my content strategy workshop.